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 Integrative
Medicine Alliance Online Newsletter
Published: Tuesday | June 1, 2004
Issue 38
IMA News, Announcements
And Events
Did you
know that only 5% of IMA Newsletter subscribers are IMA
Members? Help us change that. We need your support to
publish this newsletter. Join the IMA by clicking here:
http://www.integrativemedalliance.org/helping_becomeamember.asp
STOP
SELLING AND START SERVING:
PRACTICAL MARKETING FOR INDEPENDENT HEALTH AND
WELLNESS PRACTICES
Saturday, June 12th, 2004, 10:00 a.m. - 1:00 p.m.
All That Matters Yoga and Holistic Health Center
315 Main Street
Wakefield, RI (35 minutes from Providence, RI and Mystic, CT)
The IMA is proud to offer this three-hour hands-on workshop for
independent health and wellness practices, which will be held on
Saturday, June 12th from 10:00 a.m. to 1:00 p.m. at All That Matters
Yoga and Holistic Health Center on 315 Main Street in Wakefield, RI
(35 minutes from Providence, RI and Mystic, CT). Workshop leader
Jennifer Lewy will show you a simple, powerful approach to
attracting all the clients you can handle. Based on service to
clients, and not selling, this approach will focus and energize your
marketing so you can build the business you want with clarity and
intention –and without spending a fortune. Whether you have an
established practice or have just opened your doors, in this
workshop you will identify and address your major “marketing
blocks,” discover 3 principles of service-based marketing, use
simple tools to develop a cost-effective (and do-able!) marketing
plan, and much more.
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Industry News and Legislative Updates
National Center for Complementary and Alternative
Medicine (“NCCAM”) Welcomes Input to its 2005 Strategic
Planning Process
In 1999, the
U.S. Congress established NCCAM as one of the institutes and centers
at the National Institutes of Health (“NIH”). At that time, NCCAM
created its
first 5-year strategic plan, outlining its vision and goals.
As NCCAM
celebrates its fifth anniversary during 2004, they have started a
strategic planning process for 2005-2009 and invite their
stakeholders--members of the public, health care professionals,
researchers, and others who have an interest in research in
complementary
and alternative medicine (“CAM”) to participate in this process.
They welcome ideas for NCCAM's future investments in research,
integration, training, and outreach and plan to release a final
strategic plan in January 2005.
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This issue of the IMA Newsletter is proudly sponsored by
Natural Standard. Natural Standard provides high quality,
evidence-based information about complementary and alternative
therapies.
Subscribe online to Natural Standard at
www.naturalstandard.com.
Enter "IMA" to receive 20% off the yearly rate!
Natural Standard has pledged to donate $20 for every "IMA"
discount subscription back to the IMA for member activities.
Research
Developments
New Study Shows Iron Supplements Help Only
Certain Women
This story has been adapted from a news release issued by Cornell
University
News Service web site and may be viewed at
http://www.news.cornell.edu/releases/May04/lowiron.endurance.ssl.html
About 10 to 12
percent of U.S. women and 40 to 80 percent of women in developing
countries are iron deficient but not anemic, yet most are unaware of
their condition. The new study provides mounting evidence that mild
to moderate iron depletion should be of greater concern.
read
more |
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The
Practitioner's Corner: Essays
By and About Practitioners
Paws
For Reiki: Reiki and Natural Pet Care
By Caroline Nudelman, Reiki Master
People look for
alternatives for their animal friends when conventional veterinary
treatments do not seem to work. Reiki is a non-invasive treatment
that uses a series of gentle hand placements over key areas of the
body and seems to work well with animals as well as humans. It can
work to alleviate stress and anxiety, promotes healing for physical
injuries and illness, and also reduces pre and post-surgical trauma.
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Profile
Alternative
Link:
Why It Pays To Know
Your ABC's
By Catherine
Saar, IMA
Newsletter Editor
What are ABC Codes
and why should alternative health care practitioners use them?
Synthia Molina, CEO of Alternative Link, the company that
developed “alternative billing codes” says that demand for the codes
is growing, and that alternative caregivers that adopt ABC codes
stand to compete more effectively in a changing healthcare
environment.
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Resources
For The Community:
Marketing Tips, Book Reviews and Other Information to Help You Build your
Practice
How to Keep Going When Marketing Gets You Down
By Jennifer Lewy, Marketing Coach
On a recent
coaching call with a client, we were discussing her major success
with a public presentation. She felt the presentation went very
well, and she had made great progress on marketing her business
during the week. Yet she was feeling “down.” Why does this happen?
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COMMUNITY NEWS AND ANNOUNCEMENTS
This is an
advertising service for our readers. Please contact us if you would
like to make a community announcement (limit 100 words) that is not
event-related. (To submit event-related announcements on our online
Calendar, email
IMA_Calendar@yahoo.com and we will contact you with details).
Current
IMA Members can post community announcements for FREE, with a limit
of one announcement per issue. Non-members can submit announcements
of 100 words or less for $25 per announcement. To submit an
announcement, email IMA Administrator Julia Smith at
Admin@integrativemedalliance.org and please let her know whether you are an
IMA member. The IMA reserves the right to edit all submissions.
Deadline for August newsletter announcements: July 15, 2004. The
IMA reserves the right to edit all submissions.
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HIGHLIGHTS FROM OUR ONLINE COMMUNITY CALENDAR
If you want to
find out what’s going on in New England in the alternative or
integrative healthcare scene, we encourage you to check out our new,
online Community Calendar on our Web site at
www.IntegrativeMedAlliance.org. Under “Events” click on
“Calendar of Events”.
Below are
some highlights from our online Community Calendar, located on the
IMA website at
http://www.integrativemedalliance.org/events_calendarofevents.asp.
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